Iphones and clothes.
First, a bit of history to bring us to the current date:
Chapter 1: The beginning
The serpent tempts Eve in the Garden of Eden to eat the Apple. She does. As does Adam. They realize that they are naked. Then they cover themselves with clothes to paradoxically later undress to have sex. See, clothes are what feathers are to a peacock. Just a way to get noticed to attract a mate. Now I'm sure there is much more to wearing clothes than that, but lets just oversimplify for now because that is what I do:-).
Chapter 2: The middle
Lots of clothes and lots of sex. Except during various times in history when there was a lot of religion.
Chapter 3: The present day
Now instead of literally eating an Apple, Adam and Eve buy a Apple Iphones. They don't actually have to take a byte out of the iphone to gain knowledge because Karl Marx was right. Consumerism is the medium of consumption. Facebook is the opiate of the masses. Or something like that.
But now simply wearing clothes to attract a mate isn't so simple a concept. You have to wear meta- clothes. Virtual clothes. Iclothes or whatever. For the clothes must not only make your body interesting, but your entire online facebook twitter blogging persona (EOFTBP). Sometimes that is not an easy concept. Its not only what you wear, but where you have been, who you are with, and what clever quotes you can spin. Without an EOFTB, you are just nayked, without the raygun:-)
(but it still might not hurt to buy a new car)
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