Boring into the Unconscious

I think it was around 2023 when they first discovered the B wave in the human brain.   You know, that brain state which became associated with boredom?   Soon everyone was complaining about elevated B Wave levels.   B Wave intolerance became the greatest undiagnosed malady of the 21st Century since fibromyalgia, gluten intolerance, and depression.   Sorry I can't go out with you tonight, I'm so B'd out.  This restaurant is so "B". 

The pharmaceutical companies were quick to capitalize.  Hence the birth of the drug psychothiordone B-187, commonly known by its trade name:  "Simple Mind."  Simple mind, when taken daily with meals modulated the B wave, and with it, boredom.  Well, sort of anyway.

Under the influence of "Simple Mind," the brain re-engaged with the most mundane aspects of life.  Early tests subjects of  Simple Mind would stare at the hairs on the back of their hands for hours, as if exploring a virgin forest.  The developer of Simple Mind, a practitioner of Zen Buddhism took large quantities of the substance during sesshin and was profoundly moved until the effect predictably wore off.   He quickly sold his rights to the drug when his companies sales floundered to marketing giant Ecstasy LLP.   The management team at Ecstasy quickly developed a new line of products based on slight variations of the psychothiordone B-187 molecule.   The first of these was predictably marketed as "Simple Ecstasy" designed to make orgasms more orgasmic.   Soon came a whole host of mind altering substances from the "Simple SAT" designed to increase your analytic ability which soon became the most popular drug on college campuses to the "Simple Jordan" which became immediately popular with professional and amateur athletes. 

By 2028, there were over 10000 boutique drugs manufactured under the "Simple" trademark by Ecstasy LLP.  That all came to a crash when its founder Harold Wilander disregarded warning labels and mixed "Simple Masochist 11" with "Simple Power via Persuasion."   It left him in a coma.   The pending investigation, spurred on my rival Pharmaceuticals, put an end to all "Simple" drugs.   After that, they could only be found in black market suppliers in Turkey, India, and Canada.

By 2030, the alien invasion was well under way and all of this nonsense was forgotten.